The Organic Cotton Accelerator (OCA) welcomes Sucharu Mahajan Uppal as its new Country Manager for India. With decades of leadership in the global textile and apparel industry, Sucharu will lead OCA’s efforts to scale impact across India’s organic cotton sector.

“I’m delighted to welcome Sucharu as OCA’s new Country Manager for India,” said Bart Vollaard, Executive Director, Organic Cotton Accelerator. “Sucharu brings not only a wealth of experience in textiles and sustainability, but also a real passion for creating meaningful change in the sector. India is such a vital country for the future of organic cotton, and with her leadership, we have a fantastic opportunity to deepen our partnerships, support more farmers, and build even stronger momentum for our mission. I’m excited to see the fresh perspective and energy she will bring to OCA and to the organic cotton movement in India.”

″Joining OCA as Country Manager is a privilege I embrace with pride. I am inspired by OCA’s mission to drive systemic change in the global organic cotton sector by supporting farmers, advancing sustainability, and scaling impact from field to fashion. With OCA’s strong vision, I look forward to shaping a bold and inclusive path for organic cotton in India that is resilient and grounded in local realities.″

Sucharu Mahajan Uppal, Country Manager, India

Sucharu is a seasoned leader with over 28 years of experience. Most recently Joint President at Birla Cellulose – Grasim Pulp & Fibre, she built global brand partnerships, advanced circular fibre innovation, and led cross-border teams. She’s held senior leadership roles at April Sourcing, Impulse International, and East West Inc, overseeing multi-million-dollar businesses across apparel, footwear, and accessories. Her achievements have been recognised with awards including the WeEqual Innovation Asia-Pacific Award in 2023 and the Pride Award in 2021.

At OCA, Sucharu will spearhead our India strategy, expanding the Farm Programme, strengthening partnerships, and driving impact for farmers, while reinforcing OCA’s position in this vital cotton-producing country.

We’re excited to begin this new chapter with Sucharu and look forward to the energy and expertise she will bring to OCA’s mission.